MUMBAI: After delivering a series of Rs100-crore blockbuster films, Bollywood superstar Salman Khan has come up with yet another Rs150-crore-plus super hit. And this time, it's not a film, but his apparel brand Being Human. The brand , born out of Khan's philanthropic initiative, achieved retail sales of over Rs179 crore in 2013, its first calendar year after launch.
"Brand Salman is a major factor that defines the success story of Being Human clothing. It is his huge following that has driven the sales to such a level in just one year of its launch in India," said Manish Mandhana, joint managing director at Mandhana IndustriesBSE 0.04 %, which holds exclusive worldwide licence to design, manufacture, retail and distribute the brand.
The royalties received on the sale of this fashion line go to support the education and healthcare initiatives of the Being Human — The Salman Khan Foundation.
"Brand Salman is a major factor that defines the success story of Being Human clothing. It is his huge following that has driven the sales to such a level in just one year of its launch in India," said Manish Mandhana, joint managing director at Mandhana IndustriesBSE 0.04 %, which holds exclusive worldwide licence to design, manufacture, retail and distribute the brand.
The royalties received on the sale of this fashion line go to support the education and healthcare initiatives of the Being Human — The Salman Khan Foundation.
While annual sales of Being Human have surpassed box office collections of all Salman Khan films except Ek Tha Tiger, which grossed Rs198 crore, some experts feel the performance of this clothing line is closely aligned to the commercial success of Salman Khan, who has incidentally broken several box-office records in the last three years.
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