Saturday, 14 December 2013

Krispy Kreme opens first doughnut retail outlet in Delhi

Posted by criss brown
NEW DELHI: US doughnuts major Krispy Kreme on Saturday opened its first retail outlet in the national capital, taking the total number of outlets in the country to nine.

Krispy Kreme entered the India market in January this year and has eight franchised stores in Bangalore.

The 76-year-old multinational will sell its doughnutss in north India through franchisee Bedrock Foods Pvt Ltd.

"To cater to vegetarian consumers in India, we will be selling eggless doughnuts," Krispy Kreme Doughnut Corp President (International) Jeffrey B. Welch told PTI.

"India presents a great opportunity for brands like ours as the country's consumer growth is expected to rise driven by demographics, urbanisation, higher disposable incomes and aspiring younger generation," he said.

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